Sound Analysis within Trailers- Music and Dialogue
In a horror trailer or title sequence, sound is a factor of great significance as it is a major part in how good or bad the title sequence or trailer is. As the sound makes and creates the atmosphere for the viewer in combination with the clips intended to be seen; which makes us feel remotely scared or emotionally on edge.
With the horror genre it is especially important for the emotional impact to be as great as possible, as that is the main basis of the horror genre. It runs on emotions especially emotions such as fear, anxiety which causes the physical reactions as well such as: jump scares, screaming, and perhaps even crying; if the film, trailer or title sequence is scary enough.
So without sufficient use of sound. The horror trailer/title sequence or even the film itself even if the editing and acting of the actors and actresses are beyond magnificent it would not have as much of an impact without sound and would not be an effective in the horror genre and would be easily beaten by other films/trailers/title sequences that have used sounds in the clip.
With the horror genre it is especially important for the emotional impact to be as great as possible, as that is the main basis of the horror genre. It runs on emotions especially emotions such as fear, anxiety which causes the physical reactions as well such as: jump scares, screaming, and perhaps even crying; if the film, trailer or title sequence is scary enough.
So without sufficient use of sound. The horror trailer/title sequence or even the film itself even if the editing and acting of the actors and actresses are beyond magnificent it would not have as much of an impact without sound and would not be an effective in the horror genre and would be easily beaten by other films/trailers/title sequences that have used sounds in the clip.
Which is why Crimson Webb films have been researching sound in trailers as well as analysing the techniques that make the difference between a good and bad trailer. So we can implement these techniques into are own title sequence and make it a standard that is up there with the rest of the successful title sequences and trailers.
The sound in this example trailer 'Goodnight Mummy Official Trailer #1' is particularly good in this trailer as the music is used throughout to create and build up a suspense of the plot that draws the audience in closer and makes the audience particularly interested almost following the tune only to be hit with jump scares which scares the viewers enticing them into the story making them feel like they are actually there in the protagonists shoes in this example the two children.
Without the music and sound effects used in this trailer; this trailer would lose the majority of the scare factor if the music wasn't appropriate or if the music wasn't there at all. As this would confuse the audience and convinces them not to watch the film instead of watching the film.
The sound in this example trailer 'Krampus Official Trailer #1' is definitely an unique trailer which uses a variation of music. For example it starts off with normal Christmas music which makes the audience confused but in a good way and keeps them on the hook and than the music just twists; changing genre from a family Christmas to a isolated horror story almost instantaneously, which makes the next few horror scenes in the trailer a lot more impactful making the trailer to the very least incredibly memorable. Showing and proving again that the music variation in a horror trailer makes the atmosphere more realistic to the viewer making them more emotionally connected to the trailer hence are more likely to get scared and feel the fear which is what makes a good horror trailer.